The phrase “jumping the shark” dates back to the time when Fonz jumped over a shark while water skiing in the 70’s TV show “Happy Days.” It’s come to represent that moment when an iconic pop brand (i.e., show, musician, movie, etc.) falls from the grace that originally drew its popularity, and resorts to a desperate stunt to retain viewership. In modern times, that’s often translated into gratuitous celebrity appearances in any dwindling, once-revered TV show.
And yet the momentary capture of the jump, so to speak, draws our attention. Perhaps that’s why it’s that much more delectable in a photo.