Lance Wilson and Dan Becker started shooting Dan’s stepdad’s beer can collection on a whim in December 2008. Once uploaded to Flickr…
“the photos generated a response greater than we could have anticipated. Within a few months, we had over 180,000 page views, with as many as 20,000 views in one day. That number has since more than doubled, and the set continues to make its way onto various blogs and publications.“
“In the summer of 2009, the flickr set caught the attention of Chronicle Books. They got in touch with us, and we set out to create a coffee table book. We started by re-shooting the cans – more than 1,400 in all – over a grueling three days, and spent the year that followed curating, writing, editing, and designing the book. It hit shelves this past January.“
