La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Buñol in the Valencia region of Spain. Tens of metric tons of over-ripe tomatoes are thrown in the streets in exactly one hour.
— Wikipedia: Tomatina

Flickr member flydime was on location and took a bunch of awesome photos documenting the event. Take a look at the rest of his work and enjoy some squishy red tomato fun in his La Tomatina set.